Getting Started on Whatnot: A Beginner’s Guide to Selling Live Online

Published on 7 January 2026 at 17:03

Have you heard of Whatnot?

If you’re interested in selling online, Whatnot is a live auction platform where sellers showcase items in real time and buyers bid as they watch. I recently started my own Whatnot journey, and I want to share everything I’ve learned as a beginner to help you get started with confidence.

 

Whatnot is different from traditional online marketplaces because it’s live, interactive, and fast-paced. Even though it might sound intimidating at first, it’s actually a fantastic way to sell multiple items quickly, connect with buyers, and build a small online business.

 

Why I Chose Whatnot

After selling on platforms like eBay, Vinted, and Depop, I wanted a way to move more stock in less time. Whatnot allows you to show off your items for around 30 seconds each in a live auction format. You can’t hear the buyers, but you can respond in real-time to their chat messages, answer questions, and create a fun buying experience.

I found it exciting, interactive, and surprisingly effective for selling a variety of items, from toys and collectibles to clothing and accessories.

How to Get Started on Whatnot

Here’s a step-by-step guide for beginners:

  1. Create Your Account
    Download the Whatnot app and sign up. Complete your profile with a photo, username, and brief description.

  2. Choose What You Want to Sell
    Start with items you already have, like old clothes, collectibles, or toys. Make sure each item is clean, in good condition, and ready to show on camera.

  3. Learn the Live Selling Process
    Each item is shown for 30 seconds in a live auction. You can answer questions via live chat to engage with buyers. Watch experienced sellers’ streams to see tips in action.

  4. Set Starting Prices and Shipping Details
    Decide your starting bid for each item. Make shipping clear and straightforward – buyers appreciate transparency.

  5. Practice Makes Perfect
    Don’t worry about making mistakes at first. The more you stream, the more confident you’ll become. Keep notes on what sells best and adjust your strategy over time.

Tips for Success on Whatnot

  • Engage with viewers: Respond to comments and make the stream fun.

  • Use good lighting: Make sure your items are clearly visible.

  • Start small: Begin with a few items to get comfortable.

  • Consistency matters: Regular live streams help build followers and repeat buyers.

  • Learn from others: Watch top sellers to pick up strategies and presentation tips.

Looking Ahead

Starting on Whatnot has been exciting and motivating. I’ve already seen how live selling can boost sales, move stock quickly, and connect with a community of buyers. If you’re curious about online selling, I highly recommend giving it a try.

 

Remember, every seller starts as a beginner. With practice, patience, and consistent effort, you can make Whatnot a profitable part of your online selling journey.

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